bio

ESTUDIOS

universidad: ITESO Guadalajara.

carrera: Integral Designer

idiomas: English & Spanish

DESARROLLO LABORAL

15 years as a Graphic and web designer in Los Cabos area, Baja Sur Mexico.

At the same time I have 12 años working with Galeria Casa Dahlia, a contemporary Art Gallery, And i work in the areas of:  Marketing, maintenance of Brand, P.R, product development, and art exhibitions as curator.

My education, habilities and knowledge cover the following areas:

Graphic Design, Web Design, Industrial Design and Interior design for commercial and residential purposes.

The base of my studies covered: 

Design history, Design and communication, Design theory, Art history, Design methodology, Geometry, Typography, Photography, Modeling/prototyping, Ergonomics, Product development, Semiotics, Printing methods Marketing, Design philosophy.

Most of my teachers are: 

Industrial Designers, Graphic designers, Architects, Interior designers, textile designers and leaders in Marketing like Sergio Rodea.

On December of 2007 I decided to go to look a way to develop my own portfolio and experience as a designer, and find clients and projects that were interesting and trascendental. And in San Jose del Cabo I find it.

Among my clients are:
Baja Brewing Company, Casa Dahlia GalleryIda Victoria Gallery, Art District San Jose del Cabo, El Encanto de la Laguna ( I worked for them 4 years as freelance and full time for 2 years), Meyabii, Red Autismo, among other clients.

I work full time with is the artist, Leah Porter and his father Dennis Wentworth Porter.
I have been lucky to develop projects from a simple Business Card up to Beer packaging and Websites, WordPress based.
My latest client/project, was with El Encanto de la Laguna, and next with his sales team we developed an integrated strategy to resolve the communication issues they have. I must say that I started working with them since 2013 doing freelance projects, from doing Property flyers up to the actual website (Designed in 2015). This project is one of the most severe I had ever worked, is a fully successful company that builds and sales Real estate properties in Los Cabos area, they have almost 20 years in the area, and they never had a profesional Corporate Identity. Since my client hired me full time, I finally was able to stablish order into their identity, and at the same time trying to develop a most robust identity.
We worked really hard to expand the POS and increase the quality of the sales department in order to improve sales. In the first year we reached a record of $7MUSD in sales. At the same time we developed a new sister company, named Laguna Realty, the one is focused in to promote the sales of different properties including the ones of El Encanto de la Laguna.

Casa Dahlia Gallery
My first client in Los Cabos, I have developed for them, from title cards for the artwork up to their website, bringing in hand with the evolution of the logo and the brand, developing promotional artwork for the art exhibitions and Movie-nights that The Gallery hosts as a promotional events.

Baja Brewing Company
My Second Client I got in Los Cabos, I worked closely with the founders of the Brewery Charlie and Jordan Gardenhire, (father and son) I developed several Labels for clients that were interested into have their own beer, and also developed labels for the own product that the brewery developed, my design was up from 2010 up to 2017. I designed also the packaging for a 12 beer box, and also I designed the proposals for 6 different sixpacks for each one of the flavors of beers, and also I did the design of the cap, that lasted from 2009 to 201

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